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Rob Hill
General Manager of Order Ahead & Australia, Instacart
Marlon-Gordon_Headshot-sq
Marlon Gordon
Founder & CEO, NxtGen Network

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The Power of Digitizing Your Prepared Foods Operations

In today's competitive landscape, supermarkets must reimagine their perimeter sections as profit centers. By digitizing prepared foods and catering operations, retailers address three critical challenges: reducing shrink, boosting sales, and optimizing labor. This digital transformation meets tech-savvy consumers' expectations while creating seamless omnichannel experiences that integrate the brand into customers' daily routines and special occasions—ultimately driving growth beyond traditional price competition.

Resources
Research Report
How New Tech Can Support Prepared Food Expansion for Grocers
How New Tech Can Support Prepared Food Expansion for Grocers
Explainer Video
What is FoodStorm?
What is FoodStorm?
Web Page
Perimeter Counter Use Cases FoodStorm Serves
Perimeter Counter Use Cases FoodStorm Serves

Digitize Your Grocery Perimeter Counters With Foodstorm

FoodStorm is Instacart’s Order Management System (OMS) built for grocery order ahead and foodservice. FoodStorm helps grocers digitize order management, order production, and omnichannel customer ordering to help streamline and grow their perimeter counter businesses. FoodStorm helps grocers power perimeter counters such as the deli, bakery, made-to-order, catering, floral and more. FoodStorm is the only built-for-grocery OMS, helping unlock new sales channels, grow revenue, improve operational and labor efficiencies while enhancing the customer experience. Grocers such as U.S. Ahold Delhaize banners, Sprouts, Giant Eagle, and The Fresh Market are among the companies who rely on FoodStorm.

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The Power of Digitizing Your Prepared Foods Operations
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How Grocers Can Unlock the Potential of the Perimeter
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How Grocers Can Unlock the Potential of the Perimeter