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Winning Customer Trust in the Age of AI

AI faces a critical trust deficit, with 65% of business leaders concerned about hallucinations and 78% of consumers unable to distinguish between AI and human content. This growing gap threatens the technology’s reliability and transparency in decision-making processes.

TrustLayer™ embeds two decades of consumer intelligence into every strategic decision, creating a new standard for transparency in commerce. A foundational layer of data that is open, independent and verifiable, as well as the tools and services needed to fuel the AI-driven economy with genuine human experiences, ensuring that as algorithms race ahead they remain grounded in truth.

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Winning Customers' Trust in the Age of AI

Trust isn’t a feature—it’s the infrastructure AI needs to succeed.

TrustLayer™ Embeds Trust Everywhere

Human-verified trust signals powering smarter AI and business decisions.

Trustpilot’s Data Signals Can Unlock New Insights

See how consumer review data revealed how U.S. tariffs impacted consumer price sentiment.

Product Overview

Data Solutions, Powered by TrustLayer™

TrustLens, TrustSignals, and TrustSource turn millions of verified consumer reviews into actionable intelligence. Use TrustLens for instant, interactive insights on sentiment trends and brand performance; TrustSignals to embed ratings and sentiment scores directly into products to build customer confidence; and TrustSource to access raw review data for deep analysis, market research, and competitive benchmarking at unmatched scale.

Speak with one of our team to learn how TrustLayer™ can help you.

Trustpilot Gives Everybody a Voice

Founded in 2007, Trustpilot connects consumers and businesses through its open review platform, helping people make confident choices and businesses build loyalty. With over 300 million reviews, 67 million monthly users, and 140 billion annual Trustbox impressions, we’ve become a global trust symbol. Our 1,000+ team operates from Copenhagen headquarters and eight international offices spanning three continents.

London Tech Week is where 30,000+ of the UK’s biggest businesses, most creative innovators and smartest investors converge with global tech leaders. For over 10 years it has been a meeting place where strategies are set, policies are announced and business gets done.